BIRDS OF PARADISE FILM 360 CAMPAIGN
Official Trailer
Key Art
OOH in Los Angeles and New York
Teaser Art
We produced an IG Reels video featuring two ballerinas dancing to "Dance Off" a piece of score composed for the film in front of our Birds of Paradise wild postings in Brooklyn. The art piece was directed, choreographed, cast, and styled by Celia Rowlson-Hall who was the choreographer for the film.
Example of Social Spots for Campaign
Key costume pieces worn by talent in the film were sold exclusively on our Birds of Paradise Depop page with all proceeds going to the American Dance Movement. Depop partnered with our team in their 'Depop Drops' space which sent push notifications to users as well as being featured on the explore page of the app. All items sold out in a period of 48 hours.
Birds of Paradise Depop page
In collaboration with Freed of London the Amazon Studios Instagram hosted an IG Live between dancers and Birds of Paradise cast members Solomon Golding and Eva Lomby where they chatted about their experience training for the film. They also gave away four pairs of all-inclusive pointe shoes to a few lucky viewers.
Collaboration with influencer artist Valheria Rocha to create content that evokes the themes of the film by hand curating portraits of our two leading women.
We hosted an LA screening at the historic Ace Hotel followed by an immerse rooftop after party that drew inspiration from the Jungle club scenes of the film.
In partnership with Prime Student for the Fall semester we hosted special screenings at 10 universities nationwide with surprise and delight merch giveaways