THE SUMMER I TURNED PRETTY SEASON 1 360 CAMPAIGN

Season 1 Official Trailer

Key Art

Jenny Han x Taylor Swift Collaboration

Out-Of-Home

Official Teaser
In collaboration with Taylor Swift's This Love (Taylor's Version)

The Summer I Turned Pretty teaser was shared across Taylor Swift's official account, Taylor Nation, as well as Prime Video, SITP, and talent handles. It began trending on Twitter less than one hour after going live, quickly climbing to #1, and also trended on YouTube.

Book Recover and Print Teaser

Viral TikTok Ads

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Editorial Photos For Instagram
Photographed by Lea Winkler

Refinery29 Secret Fan Screenings in NYC and LA

Product Optimization Art

Amazon.com Homepage

Post-Launch Blooper Reels

User Generated Content Sizzle for Social