THE SUMMER I TURNED PRETTY SEASON 1 360 CAMPAIGN
Season 1 Official Trailer
Key Art
Jenny Han x Taylor Swift Collaboration
Out-Of-Home
Official Teaser
In collaboration with Taylor Swift's This Love (Taylor's Version)
The Summer I Turned Pretty teaser was shared across Taylor Swift's official account, Taylor Nation, as well as Prime Video, SITP, and talent handles. It began trending on Twitter less than one hour after going live, quickly climbing to #1, and also trended on YouTube.
Book Recover and Print Teaser
Viral TikTok Ads





Editorial Photos For Instagram
Photographed by Lea Winkler
Refinery29 Secret Fan Screenings in NYC and LA
Product Optimization Art
Amazon.com Homepage
Post-Launch Blooper Reels
User Generated Content Sizzle for Social