On 8/16, we surprised and delighted fans with a social stunt and key art reveal across talent channels. Talent went live on Instagram seemingly 'accidentally', allowing fans a voyeuristic look into their lives. To end the IG Lives, talent revealed binoculars with “9.10.21” written on the side hinting at the premiere date for The Voyeurs. This earned media moments created buzz on social specifically Twitter and TikTok where fans speculated about the stunt.